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Background Music Strategies for Memorable Video Marketing

Video marketing has become an essential tool for businesses to engage with their audience, tell their story, and promote their products or services. However, creating memorable content that stands out in the crowded digital landscape requires more than just visually appealing footage. One often overlooked element that can significantly enhance the impact of your video marketing is the use of background music. This article will delve into the strategies for selecting and using background music to make your video marketing more memorable and effective.

Why Background Music Matters in Video Marketing

Background music plays a crucial role in video marketing. It sets the mood, evokes emotions, and helps to reinforce the message of the video. According to a study by Nielsen, ads with music performed better across key metrics such as creativity, empathy, emotive power, and information power. Furthermore, music can help to increase the recall of your brand, making your video marketing more memorable.

Choosing the Right Background Music

Choosing the right background music for your video marketing can be a challenging task. Here are some strategies to guide you:

  • Align with your brand identity: The music should reflect your brand’s personality and values. For example, a tech company might opt for modern, electronic music, while a luxury brand might choose classical music.
  • Consider your target audience: The music should resonate with your audience’s tastes and preferences. Research your audience’s demographics and psychographics to understand what kind of music they might enjoy.
  • Match the mood of the video: The music should complement the tone and mood of the video. For instance, an upbeat track would be suitable for a product launch video, while a more somber tune might be appropriate for a social cause video.

Using Background Music Effectively

Once you’ve chosen the right background music, it’s important to use it effectively. Here are some tips:

  • Don’t overpower the message: The music should enhance the video’s message, not distract from it. Ensure the volume is balanced so that the voiceover or dialogue can be clearly heard.
  • Use music to guide the narrative: Music can be used to signal changes in the narrative, build tension, or highlight key moments.
  • Vary the music: Using different tracks or variations of the same track can keep the viewer engaged and prevent the video from becoming monotonous.

It’s crucial to ensure that you have the legal rights to use the music in your video marketing. This might involve purchasing a license, using royalty-free music, or commissioning original music. Failure to do so can result in copyright infringement, which can lead to penalties and damage to your brand’s reputation.


Background music is a powerful tool that can enhance your video marketing and make your content more memorable. By carefully selecting and effectively using music that aligns with your brand identity, resonates with your target audience, and complements the mood of your video, you can create a more engaging and impactful viewer experience. However, it’s important to ensure that you have the legal rights to use the music to avoid potential legal issues.

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