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How to Use Video to Drive More Leads

In the digital age, businesses are constantly seeking innovative ways to generate leads and boost conversions. One strategy that has proven to be highly effective is the use of video content. This article will delve into the world of video marketing and explore how it can be used as a powerful tool in your lead generation strategies.

Why Video?

Video content is a powerful medium that can captivate audiences, convey complex information in an easily digestible format, and create a strong emotional connection with viewers. According to a report by HubSpot, 54% of consumers want to see more video content from a brand or business they support. This clearly indicates the growing demand for video content and its potential to drive leads.

How to Use Video for Lead Generation

Now that we understand the importance of video in marketing, let’s delve into how you can use it to drive more leads.

1. Create Engaging Content

The first step in using video for lead generation is to create engaging content. This could be in the form of product demonstrations, customer testimonials, educational content, or behind-the-scenes footage. The key is to create content that resonates with your target audience and encourages them to engage with your brand.

2. Use Video on Landing Pages

Adding a video to your landing page can significantly increase conversions. According to a study by EyeView, a video on a landing page can increase conversions by 86%. This is because videos can provide a more comprehensive and engaging description of your product or service than text alone.

3. Incorporate Calls to Action

Every marketing video should include a clear and compelling call to action (CTA). This could be anything from encouraging viewers to sign up for a free trial, download an e-book, or contact your sales team. The key is to make it easy for viewers to take the next step in the customer journey.

Marketing Video Usage: Best Practices

While using video for lead generation can be highly effective, it’s important to follow best practices to maximize your results. Here are a few tips:

  • Keep your videos short and to the point. According to Wistia, videos that are two minutes or less in length get the most engagement.
  • Optimize your videos for SEO. This includes using relevant keywords in your video title, description, and tags.
  • Use high-quality visuals and audio. Poor production quality can detract from your message and harm your brand image.
  • Measure your results. Use analytics to track how your videos are performing and adjust your strategy as needed.


Video content is a powerful tool that can significantly enhance your lead generation strategies. By creating engaging content, using video on landing pages, incorporating calls to action, and following best practices, you can use video to drive more leads and boost conversions.

To learn more about how to effectively use video in your marketing strategy, download our e-book on videomarketing. This comprehensive guide will provide you with in-depth insights and practical tips on how to leverage video to drive more leads.