Discover the power of video testimonials and why they matter in today’s digital marketing landscape. Learn how to effectively gather and utilize them to boost your brand’s credibility and customer trust. Don’t miss out on this opportunity to elevate your marketing strategy. Want to try Video Marketing yourself? Start now!

Video Testimonials: Why They Matter and How to Get Them

In the digital age, where customer feedback is king, video testimonials have emerged as a powerful marketing tool. They provide a platform for customers to share their experiences and opinions about a product or service, thereby influencing potential customers’ buying decisions. This article will delve into the importance of video testimonials and provide a comprehensive guide on how to obtain them.

Understanding Video Testimonials

Video testimonials are short clips where customers share their positive experiences with a product or service. They are a form of customer feedback that provides a real, human touch to a brand’s marketing efforts. Unlike written testimonials, video testimonials are more engaging and authentic, making them a potent tool in the marketing arsenal.

Why Video Testimonials Matter

Video testimonials matter for several reasons:

  • Build Trust: Video testimonials help build trust with potential customers. Seeing real people vouch for a product or service makes it more credible and trustworthy.
  • Boost SEO: Videos can significantly improve your website’s SEO. Search engines like Google favor websites with video content, which can lead to higher rankings.
  • Drive Sales: Video testimonials can influence buying decisions and drive sales. According to a study by Wyzowl, 79% of consumers have been convinced to buy a product or service by watching a brand’s video.

How to Get Video Testimonials

Getting video testimonials requires a strategic approach. Here are some steps to guide you:

  • Identify Happy Customers: Start by identifying customers who have had a positive experience with your product or service. They are more likely to provide a glowing testimonial.
  • Ask for Testimonials: Don’t be afraid to ask for testimonials. Most satisfied customers will be happy to share their experiences.
  • Guide the Testimonial: Provide a list of questions or prompts to guide the testimonial. This will ensure that the testimonial is relevant and beneficial to your marketing efforts.
  • Make it Easy: Make the process of giving a testimonial as easy as possible. Provide clear instructions on how to record and submit the video.


Video testimonials are a powerful marketing tool that can build trust, boost SEO, and drive sales. They provide a platform for customers to share their experiences and opinions, thereby influencing potential customers’ buying decisions. However, obtaining video testimonials requires a strategic approach, including identifying happy customers, asking for testimonials, guiding the testimonial, and making the process easy.

To learn more about video marketing and how to effectively use it in your business, download our e-book on videomarketing. This comprehensive guide will provide you with valuable insights and strategies to leverage video content for your business growth.