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Create a Killer Video Marketing Strategy

In the digital age, video content has become a powerful tool for businesses to reach and engage their target audience. With the right video marketing strategy, you can significantly improve your marketing effectiveness and expand your audience reach. This article will guide you on how to create a killer video marketing strategy that will help you stand out in the crowded digital space.

What is marketing effectiveness?

Marketing effectiveness refers to the measure of how successful a marketing campaign or strategy is in achieving its intended objectives. This could involve increasing brand awareness, driving sales, generating leads, enhancing customer engagement, or improving market share. The effectiveness of a marketing initiative is typically gauged through metrics like return on investment (ROI), conversion rates, customer acquisition costs, and customer retention rates. A highly effective marketing strategy not only reaches its target audience but also persuades them to take the desired action, thereby contributing to the overall growth and profitability of the business.

What is audience reach?

Audience reach refers to the total number of different people or households exposed to a specific media or promotional campaign at least once during a given period. Essentially, it measures the size of the audience that a particular content or advertisement has managed to engage. This metric is vital in marketing and advertising as it helps brands and businesses understand the effectiveness of their campaigns. A higher audience reach means that the content or advertisement has been seen by a larger number of people, potentially leading to increased brand awareness or sales.

Understanding Video Marketing

Video marketing involves using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. It’s a versatile and engaging content format that not only provides a real-life picture of what is going on; it’s also easy to share across multiple platforms.

Why Video Marketing?

Video marketing is a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. Here are a few reasons why you should consider using video in your marketing strategy:

  • Improved SEO: Videos increase the time spent by visitors on your site, which signals search engines that your site has good content.
  • Boosted Conversions: According to a study by HubSpot, 81% of businesses saw an increase in their conversion rate after adding a video to their landing page.
  • Increased Audience Reach: Videos are shared 1200% more times than links and text combined, according to a report by Simply Measured.

Creating a Killer Video Marketing Strategy

Now that you understand the importance of video marketing, let’s dive into how you can create a killer video marketing strategy.

1. Define Your Goals

Before you start creating videos, it’s essential to define what you want to achieve. Are you looking to increase brand awareness, boost sales, or improve customer engagement? Having clear goals will guide your video creation process and help you measure your success.

2. Know Your Audience

Understanding your audience is crucial in video marketing. You need to know their interests, preferences, and the platforms they use. This will help you create content that resonates with them and choose the right channels to distribute your videos.

audience reach , Marketing Effectiveness
  • 1. Identify your Audience: The first step to understanding your audience is identifying who they are. This could be based on their demographics, their interests, their behaviors or any other relevant aspect.
  • 2. Conduct Market Research: This involves a deep dive into your target audience’s preferences and habits. This could involve surveys, interviews, or studying data from social media trends and Google Analytics.
  • 3. Develop Audience Personas: Creating a fictional, generalized representation of your ideal customer can help you visualize your audience. This persona can include customer demographics, behavior patterns, motivations, and goals.
  • 4. Understand Audience’s Social Media Behavior: Knowing which social media platforms your audience prefers can greatly influence your video marketing strategy. Some platforms may be more suitable for certain types of content and audiences.
  • 5. Analyze Audience’s Content Preferences: Understanding what type of content your audience prefers will guide what kind of videos you should create. This could range from educational how-to videos, product reviews, or entertaining skits.
  • 6. Use Audience Insights Tools: Many social media platforms provide audience insights tools. These can offer valuable information about your audience’s online behaviors, the times they are most active, and what content they engage with most.
  • 7. Test and Refine: Once you have an understanding of your audience, you can begin to create and distribute video content tailored to them. From here, it’s essential to test different strategies, gather feedback, and refine your approach based on results.
  • 8. Engage with Audience: Engaging with your audience and encouraging them to interact with your videos can provide additional insights into what they enjoy and what they want to see more of.
  • 9. Keep Up with Trends: Audience preferences can change quickly, especially with younger demographics. Keeping up with trends and incorporating them into your video marketing can help keep your content fresh and relevant.
  • 10. Leverage User-Generated Content: Encouraging your audience to create their own videos related to your brand can provide valuable insights into their interests and how they perceive your brand.
  • 11. Regularly Review Analytics: Regularly review the performance of your videos to see what’s working and what’s not. This will help you adjust your video marketing strategy based on what your audience responds best to.
  • 12. Constant Learning and Adapting: Understanding your audience is not a one-time task but a continuous process. As you learn more about your audience, you should adjust your strategy accordingly to keep your content relevant and engaging.

3. Create Engaging Content

The success of your video marketing strategy largely depends on the quality of your content. Your videos should be engaging, informative, and relevant to your audience. They should also be optimized for SEO to increase their visibility on search engines.

  • 1. Implementing a Storytelling Approach: Create videos that tell a compelling story about your brand or products, which can keep viewers engaged and interested. This can involve customer testimonials, behind-the-scenes looks, or even fictional narratives related to your industry.
  • 2. Producing Educational Content: Videos that teach something or provide valuable information can be a great way to attract and engage your audience. This could include how-to videos, tutorials, webinars, or explainer videos.
  • 3. Utilizing User-Generated Content: Encourage your customers or followers to create videos about your products or services. This not only provides fresh content but also helps build trust and authenticity.
  • 4. Creating Video Series: Instead of one-off videos, consider creating a series of videos on a particular topic. This will give viewers a reason to come back for more and increase the chances of them staying engaged with your brand.
  • 5. Optimizing for SEO: Incorporate keywords in your video titles, descriptions, and tags to improve their visibility on search engines. Also, consider transcribing your videos as search engines can crawl this text for SEO purposes.
  • 6. Using High-Quality Visuals and Audio: Poor video and audio quality can turn viewers away. Invest in good equipment or hire professionals to ensure your videos are high-quality.
  • 7. Incorporating Calls to Action: Always include a clear call to action at the end of your videos. Whether it’s visiting your website, subscribing to your channel, or purchasing a product, a strong CTA can drive engagement and conversions.
  • 8. Conducting Video Marketing Analytics: Regularly track and analyze the performance of your videos. This will help you understand what works and what doesn’t, allowing you to refine your strategy.
  • 9. Creating Personalized Video Content: Personalize your videos based on your audience demographics, preferences, and behavior to make them more relevant and engaging.
  • 10. Collaborating with Influencers: Partner with influencers who can create videos featuring your products or services. This can help you reach a wider audience and boost your brand credibility.

4. Choose the Right Platforms

Not all social media platforms are created equal. Some platforms like YouTube and Facebook are more video-friendly, while others like Instagram and Twitter are better for short, engaging clips. Choose the platforms that align with your audience’s preferences and your marketing goals.

5. Measure Your Success

Finally, it’s important to track your results to see if your video marketing strategy is working. Use analytics tools to measure your video’s performance and make necessary adjustments to improve your results.


Creating a killer video marketing strategy requires careful planning, understanding your audience, creating engaging content, choosing the right platforms, and measuring your success. With the right strategy, you can significantly improve your marketing effectiveness and expand your audience reach.

Ready to take your video marketing to the next level? Download our e-book on video marketing to learn more about how you can leverage this powerful tool to grow your business.