We can truly say that the marketing and advertising landscape has really changed through the years. Before, as entrepreneurs, we can only rely on spending big bucks in television, print and radio placements in order to be noticed by our consumers. Now, with the advent of the internet and mobile technology, advertising has taken as step further and you can now just simply upload an article or video and have people who are interested in your product to search and watch it to get to know your product better. They can even go straight to purchase via your website. If your advertising material is interesting enough, you’ll even see some people sharing your ad via their social media account.
The advantages of video marketing are the following:
- You can get the point across in an interesting and creative way. This is an engaging way to communicate to your consumers. Most people are visual beings and seeing your product being discussed and demonstrated online will make it more compelling for your target to purchase your product. And as discussed previously, if your story is exciting enough, some people may even get to share it online.
- Video marketing improves targeting. This is because people who look for your videos are in the first place interested to get to know your product. Just ensure that you use the correct keywords when you are posting your ad.
- With video marketing, you get ad presence 24/7. Consumers can have the option of watching your video at their most convenient time. With this, you are assured that there is not placement wasted – unlike television or radio where your target may be busy when your ad comes out.
- Video marketing is a cost-efficient way to develop and place your ad. Gone are the days when you have to spend a lot in order to have presence to your consumers’ minds. Admit it, television, radio, outdoor and print placements can be really pricey. You are not even sure if your ad will be noticed by your target. Also, production can be cheaper given the resolution needed in order to produce an online ad.
One of the cheapest and effective ways to develop your online is through slideshow video. All you need to have is a slideshow software and you can get one by researching online. Slideshows are a series of photos or graphics that are put together to create a story via video. A slideshow maker can have tutorials so you can even develop your video yourself. See online on the best slideshow creator that you can use with ease.
With online marketing, you are sure that you can get your point across to people who matter. You may even chance upon people who are just surfing around but may suddenly become interested in your product and service. With the digital age, you can have a one on one relationship with the person you would like to sell your product to – all in the comfort of their homes or offices.