By now, as an entrepreneur, you probably know the value of doing online video marketing. Video marketing is a sure-fire way to advertise your product in an engaging, dynamic and attention-grabbing way. Most people are naturally visual beings so they are more encouraged to purchase your product if they see it. Gone are the days wherein you just talk about your product – you can showcase it! Not only that, you are sure of targeting. Consumers won’t be able to watch your video if they have not typed in the keywords or search for your product specifically. And since your video is accessible any time of the day, you are sure that you get to advertise your product 24/7. In the digital age, you are also sure that you get uninterrupted airtime with your consumers given its video format. With the video format, you can also get your message across in a more creative and flexible way. Your approach can be different – just think of unique ways to present your product.
Video marketing is also cost efficient, as long as you know the different types of videos you can do. One of the cheapest, fastest and effective ways is via slideshow. Slideshow is a showcase of still photos and graphics that when put together you create a story out of the video. You may ask yourself, “How can I make a slideshow?” This article is meant to help you understand the basics on how do you make a slideshow that will be interesting and compelling for your consumers to buy your product.
First of all, it’s best that you understand the objective at hand. Make a marketing outline. What is your business and marketing objective? Describe your target market. What is their behavior and why will they need your product? Envision their purchasing habits. This way, you’ll know what pictures to take and copy to use.
Next is making your visual guide via your storyboard. This is the frame by frame flow of your slideshow video. This way, you get to see if the story makes sense from the board alone. Having a storyboard will be time efficient as you minimize spending hours going back and forth taking photos or editing your video. If you can, do a backyard test with people similar to your target market. This way you’ll know that you are getting the right message across.
Once you have finalized your storyboard, you can now proceed with compiling your photos. This can be done via a photo shoot. You can also go with an option of looking at an online image bank. Sometimes this can be more cost efficient as some image bank run on a royalty free basis. This means that you can get the photo at a lot price without a specific period of use. Since you are also using this for web, the necessary image resolution is just small so image purchase can be quite cheap.
Now, you can then have your slideshow done. You can employ a company to do your slideshow for you or you can check online for a slideshow video software you can use. There are tutorials on how to make a slideshow so you can develop your first video without worries.
That’s it! With a slideshow video, you’re sure to have a more interesting and engaging marketing effort for your product.